A new brand built to truly reflect who BWB is today
By Hozan Edwards
As a global company with offices in Europe, America and the Middle East, BWB is committed to remaining at the cutting edge of flame photometry year on year.
As well as ensuring we have a team of experts who are passionate about exploring the latest technological advances, we are constantly looking for ways to evolve the BWB brand to ensure it reflects our ethos and ambitious expansion plans. Innovation has always been at the heart of our company, and we believe that our brand should reflect this.
I’m thrilled to announce that the first part of this evolution is a new logo that aligns with the cutting-edge products and services we offer. Our goal was to maintain the essence of our previous design and colour scheme while giving it a modern twist that aligns with the latest trends in digital marketing.
The colours are instantly recognisable as BWB to maintain our core brand identity, but the font has been modernised and the logo now contains a device to represent flame photometry and provide the team with a versatile branding tool that can be used across several marketing assets. To reflect our growing worldwide presence, we have also created international variants of the logo.
BWB is a UK-based company but wherever you are located, we can offer fast, efficient and advanced global support directly or through our network of certified distributors. This means we always have a native speaking distributor who can guide our customers through onboarding, organise swift delivery of any extra or replacement parts, and help answer any questions you may have. It was therefore incredibly important to me to incorporate our approved distributor's badges into the rebranding process, this mark of approval gives our customers the confidence that they are purchasing our products from distributors that share our values.
An ongoing element of this process is our new website. We've invested significant time and effort into its development, resulting in a sleek and modern interface that not only represents our brand but also enhances the user experience. Like all companies committed to growth, we see our website as a constantly evolving tool that we plan to update regularly. For me, this is a key step in our brand and marketing reflecting who we are as an organisation.
There are a number of other exciting developments I can’t talk about yet but one thing that won’t ever change is our enthusiasm for delivering the highest quality products and service. Our new brand reflects this and I am so excited about the possibilities this branding refresh brings to our company and how it reflects our dedication to staying at the forefront of our industry.